Hearst 8x10 Photography Biennial

Until recently the facade of the Hearst tower has been adorned with something familiar — You.

A display featuring prominent members of the Hearst "Media Family" was backed by a reflective surface, prompting primpers to stand and survey themselves on the blustery corner of 57th and 8th Avenue.

These days they're still stopping, but for something else entirely. The arresting Hearst 8x10 Photography Biennial Exhibition. The mirrors are gone, but the perspective on the world has not been lost. A diverse cross-section of artistic talent is printed neatly across several windows in a creative use of corporate space.

Featured in photograph are works by (left to right): Hiroshi Watanabe & Louie Palu

Billed as "an international competition to identify and promote new and emerging photographers", the display speaks to something special about the social responsibility of businesses in New York. In a city where steel monoliths create a framework of dark streets, where capitalism is palpable, and where smutty pigeons cake our every monument; an art conscious facade is welcome and should be celebrated.

There is no admission fee. No quiet hall to peruse with security guards glaring. No plea for membership. What's on offer is art for the intrigue it brings. A corporate giant expanding the reach of individual artists. A rare act of selflessness.

Stop by. Or rather walk by and stop by what stops you. Come outside yourself for an instant to see what draws you in. You may be surprised at the reflection.

INFO:
Hearst 8x10 Photography Biennial
Corner of 57TH & 8TH Avenue
www.hearst8x10.com